Arena Towing — Logo & Brand Identity
Project date: November 2024
Logo and visual identity design for Arena Towing, a Toronto-based towing and roadside-assistance company. Completed in November 2024.
The project connects the brand mark with its real-world use on the company’s towing fleet. The linked client post shows the identity on an operating tow truck.
My contribution
- Logo design
- Visual identity design
Approach
My role: logo designer and visual identity designer. The project scope covers the identity itself; the vehicle photograph documents how the client applied it.
The documented fleet application combines a dark wordmark, an integrated towing-related symbol and yellow accent graphics on the truck’s white bodywork.
Deliverables
- Arena Towing logo
- Visual identity design
Tools and systems
Adobe Illustrator
