ArioTap — business networking platform designed and built from zero
Project date: June 2025–present
ArioTap is a business networking platform. Work began in June 2025 and is ongoing. I designed and built the website and the application from zero — product thinking, interface design, the logo and branding, the front-end implementation, and the technical SEO foundations.
Because the product was built from nothing, the design and the build were developed together: interface decisions were made against what could be implemented cleanly, and the branding was created alongside the product rather than applied to it afterwards.
My contribution
- Product design
- UI and UX design
- Logo and branding
- Web application development
- Website design and implementation
- Technical SEO foundations
Approach
The starting point was the structure: what the platform needed to do, the paths a user takes through it, and how those paths map onto screens that can be built and extended without redesigning everything each time.
Interface design and implementation ran in parallel, using a component-based front end so patterns established early are reused consistently as the product grows.
Branding — the logo and the surrounding visual system — was designed as part of the same effort, and the technical SEO foundations were put in place during the build rather than retrofitted.
Deliverables
- Designed and implemented web application
- Public website
- Logo and brand visual system
- Reusable interface component system
- Technical SEO foundations
Tools and systems
React, TypeScript, Vite, Tailwind CSS, Supabase, Framer Motion