Oddies — Brand Identity & Packaging
Project date: 16 October 2024
A visual identity for Oddies, carried across food packaging, egg labels and printed customer communications.
The identity connects logo applications, packaging, promotional print and customer thank-you cards through a shared visual language.
My contribution
- Brand identity
- Packaging design
- Label design
- Illustration and graphic design
- Print design
- Brand guidelines
Approach
The rounded wordmark incorporates a carrot detail and a leaf motif. Dark green, pale yellow-green and orange connect the identity to fresh farm products.
Vegetable patterns, farm illustrations and an egg character extend the identity across different formats. Packaging images are presented as design mockups.
The brand guideline defines the color palette, pattern and typography for consistent applications across packaging and print.
Deliverables
- Logo and visual identity applications
- Brand guideline
- Food packaging mockups
- Produce carton design
- Bilingual egg-label artwork
- Promotional flyer
- Customer thank-you card — front and back
Tools and systems
Adobe Illustrator, Adobe Photoshop
